Thursday, August 9, 2012

The Pursuit Of Cool...

It all started with one quote...

"There is no algorithm to define cool, you just know it when you see it".



From the schoolyard kids to the marketers everybody wants to get close to the cool guy…so what defines cool? R+I Creative presents "The Pursuit Of Cool", a short series about hedonism, sharing and meeting cool people with stories. (Source)

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