Entrepreneur and Media Innovator Steve Stoute works
with Target on their “Dare. Dream. Do” campaign. The campaign is focused on honoring exceptional
entrepreneurs and is featured by TheLifeFiles.com
Steve Stoute on Entrepreneurship and following
your gut instinct…
I’m Steve Stoute, uh, I’m an
entrepreneur. Early in my career as a, I was a record industry executive, I
went from a road manager to an industry executive at Universal and Sony Music,
and uh, my roles varied throughout those companies but I ended up becoming the
president of both of the companies at the, the end, of the when I decided to
walk away from the record business and go into the advertising business.
In the advertising business I own an
agency called, “Translation,” um, which does marketing and communication
services for Fortune 500 companies. I left a big job, put it all on the line to
go become a partner at an advertising agency in an industry that was, I was
very new to, but um, at thirty. But it felt right; it felt like I could, if I
bet on myself, I could, um, accelerate the growth, or my growth within that
industry itself. If your gut instinct tells you that it’s right, I don’t
associate that with risk. I think its risk when you don’t follow your gut
instinct; that’s risky. Cause there’s something about that, there’s something
about you, innately that says, “this makes sense, and for you not to follow
that, you’re actually betting against yourself, and that’s risky.
As long as I’m honest with my beliefs,
and I’m honest with what makes me wake up in the morning and go, “yeah I want
to do this,” as long as I’m honest with that, and I don’t allow, um, the fear
of risk, or the fear of fear itself to interfere with that, then, I’ll be
happy. ‘Cause that, that would be pursuing my dreams. I never wanted to, do
something, just because. I always wanted to do something that I was passionate
about and I believe in. And, uh, that, that sorta encapsulates what my dreams
are...
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