In Nike Basketball’s newest campaign, Kobe Bryant steps beyond his role as a basketball superstar and into the role of a motivational speaker. Learning from his own lessons of success on the court, Kobe inspires some of the most accomplished business, entertainment and sports leaders across the globe to reach for even greater success in their own lives. Bryant’s winning philosophy is grounded in his proven ability to adapt to succeed as a player and also reflected in his revolutionary new signature shoe, the Nike Kobe VII System Supreme. Shot in Hollywood, this latest commercial spot was directed by Jody Hill, known for his role as co-creator and executive producer of the HBO series Eastbound & Down. The campaign was produced by Wieden + Kennedy of Portland.
Where do you go from the top? You go over the top. The #KobeSystem: Success for the Successful is Kobe's winning, results-oriented philosophy on how to adapt to succeed. You're Welcome.
What does Kobe Bryant know about stand-up? Everything. The #KobeSystem puts in work on and off court.